Playbook is a popular home for fitness creators, and like WellPep it's free to start. The difference shows up in your payout: Playbook's standard revenue share is 20%, while WellPep keeps just 5% — dropping to 3% as you grow — plus live classes and an app under your own name.
Start free, no credit card →On $5,000 of member payments in a month, a 20% share is $1,000. WellPep's 5% is $250 — and once you pass $5,000/month it drops to 3%. That's money that stays in your business, every single month.
| WellPep | Playbook | |
|---|---|---|
| Monthly fee to start | $0 | $0 |
| Platform revenue share | 5%, dropping to 3% past $5k/mo | 20% standard (you keep 80%) |
| Built for | Movement (Pilates, yoga, fitness) + wellness coaches | Fitness creators |
| Your own branded app (your name & logo) | Included | Published in the Playbook platform |
| Recorded workout subscriptions | Yes | Yes — core strength |
| Live class booking (Zoom & in-person) | Yes, with attendance | Not a focus |
| Peptide & wellness protocols | Yes | No |
| Payments | Your own Stripe account | Handled by the platform |
Playbook's 20% is its published standard revenue share; custom creator agreements and current pricing can differ. Figures reflect public positioning as of 2026 — check each provider, and note Stripe processing fees apply on both.
Choose Playbook if you want to publish on-demand workout programs inside an established fitness-creator platform and its audience and brand work for you.
Choose WellPep if you want your own branded app, to keep more of your revenue, to run live classes clients book, and to coach the wellness side (nutrition, metabolic, peptides) in the same place — not just publish recorded programs.
5% dropping to 3% — versus a 20% standard share. On real revenue, that difference compounds fast.
Run live Zoom and in-person classes clients book, sold per class or by series pass, with attendance tracked.
A professional app under your own name and logo — your studio, not a shared marketplace.
Coach nutrition, metabolic health or peptides in the same app — one platform as your practice expands.
Yes, especially if you want to keep more of your revenue, run live classes and own your brand. Both start at $0/month, but Playbook's standard share is 20% versus WellPep's 5% (dropping to 3%).
Playbook's published standard is a 20% revenue share (you keep 80%), plus processing. WellPep keeps 5% of member payments, dropping to 3% past $5,000/month, through your own Stripe account. Custom deals and current pricing vary — check each provider.
Yes — a branded app under your own name and logo, included from the start, with live class booking alongside recorded subscriptions.
Yes. Add members yourself or upload a list to move your audience across without starting over.
Both WellPep and Playbook are free to start, so the real question is what you keep. Playbook’s published standard revenue share is 20% — on $5,000 of member payments in a month, that’s $1,000 gone. WellPep keeps just 5%, dropping to 3% once you pass $5,000/month, so the same month costs you $250 or less. Over a year of a growing membership, that difference compounds into real money that stays in your business. Payments also run through your own Stripe account rather than the platform’s.
Beyond the fee, WellPep gives you your own branded app — your name and logo, not a profile inside a shared marketplace — plus live Zoom and in-person class booking, and the option to coach the wellness side (nutrition, metabolic, peptides) in the same place. Playbook is a solid home for publishing on-demand workout programs; WellPep is the better fit if you want to keep more of your revenue, own your brand, and run live classes, not just recorded content.
You can add members yourself or upload a list so your audience moves across without starting over. Re-upload your workout library, set up any live classes or series passes, connect your own Stripe account, and invite members into your branded app. Setup takes minutes, and there are no feature add-ons to buy as you grow.
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Start free, upload your first class, and share an app that carries your name — while keeping up to 97% of what your members pay.
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